Billion Dollar Start-Up is the story of how two 29-year-old brothers-in-law took a $35,000 investment and turned it into a billion-dollar cannabis company in five years.
From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.
In this part fast-paced memoir, part high-octane business book, writer and journalist Julie Beun gives us an intimate look at the life of a start-up and the ferocious entrepreneurial drive it takes to succeed — written in real time, as the story unfolded.
Throughout history, there have been fewer than 100 Canadians who have started a company and lived to see it become worth one billion dollars. Adam Miron and Sébastien St-Louis are two of them. This is their story.
Available February 2, 2021. PRE-ORDER NOW!
Adam Miron (Ottawa, ON)
With at least 20 start-ups under his belt, Adam Miron is a well-known figure in political and media circles in Ottawa and across Canada. He is the entrepreneur in residence at Thompson Rivers University and sits on the board of several companies, from start-ups to multi-million-dollar corporations. Adam is executive chairman and co-founder of the Ottawa-based cryptocurrency company Brane Capital.
Sébastien St-Louis (Ottawa, ON)
Sébastien is one of the longest-serving and most dynamic CEOs in Canada’s expanding cannabis industry. As CEO of HEXO, he has taken the company from a basement office to corporate operations including laboratories, logistics centers, and production and manufacturing facilities. Prior to HEXO, he has advised Canadian business owners and CEOs across multiple industry sectors while structuring and closing over $200 million in financing to support their export and growth initiatives.
Julie Beun (Ottawa, ON)
From 2014 to 2019, Julie had a privileged front-row seat to HEXO’s remarkable evolution as its publicist, content strategist, and senior writer. As a journalist, news editor, and foreign correspondent, Julie has written articles on a national and international scope that have been circulated to 600 mainstream newspapers and publications in 60 countries. She owns J Beun Media, a marketing communications company, and AboutFace Masks.
Published: February 2021
Dimensions: 6 x 9 in.