The Subtweet by Vivek Shraya, ECW Press

The Subtweet

Shraya, Vivek

  • “Biting and beautiful.” — Jonny Sun, author of everyone’s a aliebn when ur a aliebn too

    Everyone talks about falling in love, but falling in friendship can be just as captivating. When Neela Devaki’s song is covered by internet-famous artist Rukmini, the two musicians meet and a transformative friendship begins.

    But as Rukmini’s star rises and Neela’s stagnates, jealousy and self-doubt creep in. With a single tweet, their friendship implodes, one career is destroyed, and the two women find themselves at the center of an internet firestorm.

    Celebrated multidisciplinary artist Vivek Shraya’s second novel is a stirring examination of making art in the modern era, a love letter to brown women, an authentic glimpse into the music industry, and a nuanced exploration of the promise and peril of being seen.

    Available April 7, 2020. PRE-ORDER NOW!


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    Also available at your local independent bookstore!


  • Vivek Shraya is an artist whose body of work crosses the boundaries of music, literature, visual art, theater, and film. Her bestselling book I’m Afraid of Men was heralded by Vanity Fair as “cultural rocket fuel,” and her album with Queer Songbook Orchestra, Part-Time Woman, was nominated for the Polaris Music Prize. She is one half of the music duo Too Attached and the founder of the publishing imprint VS. Books. A five-time Lambda Literary Award finalist, Vivek has also received honors from the Writers’ Trust of Canada and the Publishing Triangle. She is a director on the board of the Tegan and Sara Foundation and an assistant professor of creative writing at the University of Calgary.

  • Published: April 2020

    ISBN: 9781770415256

    Dimensions: 5 x 7.75 in.

    Pages: 248


The Subtweet takes the topic of online life and allows it to become simply part of the lives of its fully human, complex characters. What emerges is a deeply moving tale about the relationships between artists and friends. Biting and beautiful, it’s written with heart by an essential voice.” — Jonny Sun, author of Everyone’s a Aliebn When Ur a Aliebn Too

The Subtweet is a smart, funny, incisive, heart-crushing interrogation of art, race, friendship, social media, and the music industry. These characters and their self-destructive self-doubt are compelling, real, and vivid. I wanted to live-tweet my reading because I’m just obsessed.” — Andrea Warner, author of Buffy Sainte-Marie: The Authorized Biography

“A piercing portrait of how internet fame, race, and commerce warp the way we create art in the digital age.” — Chatelaine

“A true page-turner, this novel will leave you with questions about race and power dynamics within our culture, the efficacy/validity of cancel or call out culture, how we communicate, brown female friendships and more . . . The plot and characters are vibrant and beg you to keep reading. It’s an artistic blend of musicality, pop culture and academic theory – which sounds like it won’t work but totally does in this book. I had a hard time putting this book down and will definitely be recommending it to all my friends.” — Simply Stasia blog

“A beautifully crafted novel about race, music, and social media . . . In this timely novel, Shraya speaks to a modern audience with bold cultural insight, confronting the difficulties of being a brown artist and the drastic impact social media can have on pop culture.” — Booklist

“So engaging. I can’t think of anything I’ve read that has captured Twitter culture so well. There is something special in this book that really touches on the absurdity and pressure of social media and art. I couldn’t put it down.” — Sara Quin, of Tegan and Sara

“A subtle mystery — it captures the adrenaline-filled strange alienation and over-visibility of social media, the sedimentations of racism, and the vicissitudes of female friendship. This is a literary novel as well as a hyper-contemporary one. I literally gasped.” — Erin Wunker, author of Notes from a Feminist Killjoy

“With signature humor and heart, Shraya delivers another radiant book.” — Bookmarks (Literary Hub)

“Vivek Shraya's The Subtweet is a sharp, encompassing story . . . A piercing satire played out against diverse creative energies, The Subtweet is affecting, unnerving, empowering, and often truly LOL.” — Foreword Reviews, starred review