A call for the Left and Right — the business community and environmentalists, bankers and activists — to join together, reclaim capitalism, and force profits to align with the planet
A warming climate and a general distrust of Wall Street has opened a new cultural divide: anti-market critics from Naomi Klein to the Pope target capitalism itself as a root cause of climate change, while neoconservatives who diminish the climate threat are in favor of market fundamentalism.
Rand argues that both sides in this emerging cultural war are ill-equipped to provide solutions to the climate crisis, and each is remarkably naïve in their view of capitalism. On one hand, we cannot possibly transition off fossil fuels without the financial might and entrepreneurial talent market forces alone can unlock. On the other, without radical changes to the way markets operate, capitalism will take us right off the climate cliff.
Rejecting the old Left/Right ideologies, Rand develops a more pragmatic view capable of delivering practical solutions to this critical problem. A renewed capitalism harnessed to the task is the only way we might replace fossil fuels fast enough to mitigate severe climate risk. If we leave our dogma at the door, Rand argues, we might just build an economy that survives the century.
Available March 3, 2020. PRE-ORDER NOW!
Tom Rand is a recognized thought leader and public speaker on the necessity and economic upside of a rapid, global transition to a low-carbon economy. Tom is managing partner of ArcTern Ventures, a new father, sits on a number of boards, and finds it hard to believe we’re still having this conversation. He is the author of Kick the Fossil Fuel Habit (2010) and Waking the Frog: Solutions to Our Climate Change Paralysis (2014).
Published: March 2020
Dimensions: 6 x 9 in.